The Pickering Post
Wednesday, 23rd January 2019

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Kirralie Smith

Kirralie Smith is the creator of the halal choices website, shopping guide book and phone app and an expert on halal certification of foods and supermarkets in Australia


I confess – I really, really, really like my chocolate! And I have sampled quite a bit in my time. Of course I have tried Nestle, Mars, Cadbury, Lindt, Haigh’s and more in the past. These days I tend to stick to just a couple of brands, with Lindt and Haighs being my personal favourites.

But let’s take a look at Cadbury vs Lindt. In the taste test stakes Lindt wins hands down for me, but that all boils down to personal preference. So let’s have a look at the companies and their practices.

Cadbury’s is owned by American giant Mondelez International.
They had to shut down their factory recently for five weeks due to an oversupply of stock. The ABC reported last year, “The Hobart Cadbury factory will close its doors for five weeks at the end of this 

Monodelez International said, ,"The Claremont factory would shut 
down over the Christmas period due to lagging sales and a bigger-than-expected stockpile.”

In the UK Cadbury's had to sack 200 of their employees as redundant.

Add to this the fact it is facing boycotts in Australia from consumers against halal certification, and that it has also faced boycotts from Malaysian consumers because of suspected pork contamination. 

That turned out to be a storm in a teacup but, too late, the damage was done.

They have recently announced they will be reducing the size of their family block by one row but the price will remain the same. The signal is they are struggling and desperate for Government support that was promised 18 months ago.

When consumers ring Cadbury's to inquire about halal certification they are often met with abrupt and unfriendly receptionists fed up with dealing with the large volume of dissatisfied customers. 

The generic email response to queries about halal certification says they will not tolerate racism, bigotry or discrimination. And yet, by paying for halal certification that is exactly what they are promoting! 

I have had leaders of the Sikh community call me to encourage me because they are forbidden to eat halal certified foods. They feel very discriminated against as so many products are literally off limits due to their religious beliefs. 

I have had Buddhists say the same thing. Many Christians believe their scriptures also forbid eating food dedicated to false gods. Some Jews agree.

Cadbury’s decision to maintain and defend halal certification despite the large number of complaints they receive is bewildering. It obviously doesn't increase sales as their company is certainly suffering. 

Perhaps they should cease paying these fees for a year and see what happens?

In stark contrast Lindt has announced that their market share continued to increase in 2014. Their website claims they had significant sales growth in all markets, with substantial market share gains. 

They don’t pay halal certification fees and their business is booming!
Lindt chooses to make their product available to all people of all faiths and backgrounds. They do not discriminate or limit their customer base by giving in to needless religious demands placed on them. 

They successfully share their delicious product in many countries around the world. You can read the label and contact the company to determine if the product is suitable for you. No unnecessary or irrelevant religious practices catered for or funded by the consumer. 

No Islamic religious requirement imposed upon the consumer. No funding of mosques, Islamic schools or “charities” with your chocolate purchases.

There are many Australian and international companies successfully growing and thriving without halal certification. Greens, Three Threes, Inglewood Chicken, Madura Tea, Haigh’s Chocolate and so many more. 

Quite a few companies have also dropped halal certification in recent times out of respect for the consumer and market sentiment. 

The ones I have spoken to have told me that nothing has changed and that Muslims are still buying their products. The products are still suitable or permissible for Muslims, but as a result of not paying the certification fees they now can reach a broader market. 

They are no longer limited by religious beliefs or practices. The food remains the same, it's just available to more consumers. Everyone wins.

If Muslims insist on halal slaughtered meat that is fine, but they can raise the money themselves to pay for specialised halal slaughterers. User pays! 

And it doesn’t need to be disproportionate to the demand. Around 2.2% of Australia is Muslim, it should be no more than that percentage in relation to halal certified products.

It is time for companies catering for the Australian domestic market to take notice of their consumers and act accordingly. Having an Islamic religious practice imposed on us and asking us to fund it is indeed discriminatory and unnecessary! 

The below Cadbury's products have been certified halal. 

Cadbury Boost 
Cadbury Boost Stix
Cadbury Crunchie
Cadbury Flake
Cadbury Flake Luxury
Cadbury Time Out
Cadbury Twirl
Cadbury Picnic
Cadbury Dairy Milk Chocolate
Cadbury Dairy Milk Fruit & Nut
Cadbury Dairy Milk Hazelnut
Cadbury Dream
Cadbury Dairy Milk Caramello
Cadbury Dairy Milk Milk Bubbly
Cadbury Dairy Milk Bubbly Dream
Cadbury Dairy Milk Bubbly Mint
Cadbury Dairy Milk Bubbly Dark

Cadbury Dairy Milk Milk Bubbly
Cadbury Dairy Milk Bubbly Dream
Cadbury Dairy Milk Bubbly Mint
Cadbury Dairy Milk Bubbly Dark
Cadbury Dairy Milk Black Forest
Cadbury Dairy Milk Caramello
Cadbury Dairy Milk Coconut Rough
Cadbury Dairy Milk Fruit & Nut
Cadbury Dairy Milk Chocolate
Cadbury Dairy Milk Peppermint
Cadbury Dairy Milk Roast Almond
Cadbury Dairy Milk Top Deck
Cadbury Dairy Milk Turkish Delight
Cadbury Dairy Milk Crunchie
Cadbury Dairy Milk Hazelnut
Cadbury Dream
Cadbury Old Gold 70% Cocoa
Cadbury Old Gold Original
Cadbury Old Gold Peppermint
Cadbury Old Gold Roast Almond

Cadbury Dairy Milk Roll
Cadbury Dairy Milk Caramello Roll
Cadbury Dairy Milk Peppermint Roll

Cadbury Caramello Koala
Cadbury Dairy Milk Freddo
Cadbury Dream Freddo
Cadbury Milky Top Freddo
Cadbury Peppermint Freddo
Cadbury Strawberry Freddo
Cadbury Furry Friends

Seasonal (Easter and Christmas)
Cadbury Dairy Milk Seasonal & Novelty products
Cadbury Dark Chocolate Seasonal & Novelty products
Cadbury Dream Chocolate Seasonal & Novelty products
Cadbury Beanie Characters
Cadbury Mini Eggs
Dream White Chocolate Seasonal & Novelty products
Old Gold Seasonal & Novelty products
Red Tulip Milk Chocolate Seasonal & Novelty Items
Red Tulip White Chocolate Seasonal & Novelty Items

Chocolate Coated/Scorched Products
Chocolate Coated Fruit & Nut
Chocolate Coated Almonds
Chocolate Coated Peanuts
Chocolate Coated Sultanas
Boxed Chocolates
Cadbury Milk Tray
Cadbury Mini Drops
Pascall White Marshmallows
Pascall Pink Marshmallows
Pascall Marshmallow Swirls (all varieties)
Pascall Jaybees
Pascall Jubes
Pascall Jellies
Pascall Wine Gums
Pascall Eclairs

The Natural Confectionery Co.
Berry Bliss
Strawberries & Cream Bliss
Tangy Bliss
Tropical Bliss
Forbidden Fruits
Forest Fruits
Fruit Fantasy
Fruits & Cream Mix
Fruit Salad
Jelly Babies
Jelly Beans
Jelly Joiners
Jungle Jellies
Lolly Disguises
Party Mix
Sour Squirms
Citrus Slices


When I go shopping. anything with Halal Certified on it goes back from where I got it

Do muslims even consume any of this ? They don't seem to like anything nice at all , so why would they enjoy confectionary ?

Cadbury can drop the halal certification if they choose, but like many, I'm totally sold on the finer quality of Lindt now, and I WON'T be changing back!!

Please see my video re Halal and share.

In Christianity, all food is clean but off offered/sacrificed to an idol, that is anything other than God is acknowledging them, sharing and partaking in that religion and therefore not allowed. The food is offered in celebration of that idol after all. Halal should not be eaten by Christians. I avoid it where I know its halal but it is disgusting that so much of it is being sneaked into our food supply to appease moslems

Muhammad was WHITE! Bukhari :: Book 1 :: Volume 3 :: Hadith 63
Muhammad was a dwarf and fat!

Do you even know what "Halal certified" is? "funding mosques, islamic schools" ?? Halal certified procucts is not a tax pay to any particular religion, Its not like they make Halal certified products to benifit any relgion, its only to benifit the company itself as the product that is Halal certified can be consumed by a larger quantity of people. Therefore companies make Halal certifed products to gain consumers and guess what? It works. And if it didnt they wouldnt go through the trouble. Guess who the minority is? The group of people who are against Halal certifed. Because not many people are willing to "boycott" a product just because it is Halal certifed but more would leave the product if it was NOT halal certified. Makes sense?

Cadbury used to be a proud English company, started in 1824, not any more, here's hoping they go broke.

Maleny dairy is non halal too, bless 'em.

What happened to the money Tony Abbott gave to Cadbury during his election campaign ?

Is it true in the May budget the government put through Parliament some sort of tax that wiil allow and encourage sharia law to be enacted in Australia

Just spoke with the consumer advisory line at Cadbury as I was dissapointed with the taste of a family block purchased last week. A friendly operator confirmed that the recipe has not changed in the last 12 months but was unable to advise on the source of the ingredients, but yes, it was manufactured in Tasmania. The operator confirmed that product has passed Halal certified but was keen to advise not all their products were halal. I confirmed I was chucking the Cadbury block in the rubbish and that I dont support hala certification. Never again Cadbury - you've stuffed an iconic Aussie product.

who cares they are willing to steal off us by paying HALAL extortion on the confectionary they sell .This tax does NOTHING for our countries infrastructure except to prove how weak our politicians are in denying them the right to pass the charges on to us the consumer. Even our present self-promoted PM bows and toady's to them by lecturing us on moderation while at the same time referring to us as Non-Muslims not Australians or Christians. He is too busy selling us out to his own agendas and reason for getting himself into the position he has. I always check before I buy for the HALAL marks on the food I purchase including vitamins and milk etc. Not actually Halal tax it is an infidel tax which shows that we are subjective to Mohamad's religious brainwashing beliefs.

Cadbury have inadvertently caused their own demise by forcing customers to search out non-halal merchandise & in doing so , a great many of their customer base have found a much better product. So as far as I'm concerned, Cadbury can remain halal because Lindt for one example, is far superior.

AMERICAN COMPANY, WHAT DO YOU EXPECT, A GOV HANDOUT????? looks like catering to the Muslims is not rewarding, they are most likely not buying, so Cadburys can die a slow death, there are plenty of companies who cater for everyone not one tiny minority.... bye bye Cadbury GOODBYE

How the hell do you halal slaughter chocolate...or a jelly been for that matter. The people at Cadbury really should look at their internal decision making for this. If they want it so much in Malaysia...go set up business for them..not punish Australian and Euro markets for the less that 2 percent.

"...Perhaps they should cease paying these fees for a year and see what happens? ..." I doubt that the general public will be very forgiving - is too late - they are done! :P

SAXA has recently DROPPED their HALAL CERT :D another WIN

I too have stopped buying Cadbury's chocolate due to it's certification along with other companies who are halal certified as I am not Muslim and do not believe in their god.

Thank you for this list I haven't bought any known Cadbury's products for the last 3 years and told them so on their web side.